Search Engine Optimization training
Our Search Engine Optimization training will basically look at the core foundational and technical features of an Optimized site. By the end of the training you will be able to bring your site to speed with the current technological developments in the world of Search Engine optmization (SEO).
Curriculum For This Course
- SEO Strategy Development
- What does an SEO do in their day-to-day work?
- How to craft remarkable SEO strategy for 2018
- SEO Strategy Audit in 5 Steps
- How to create demand for sites with little or no search volume
- Creating a Customer Journey Map
- Site Audits and Structure
- Kickstart an SEO Site Audit for your Startup
- Controlling Indexing for better Search Engine Ranks
- Subfolders vs. Subdomains
- Keyword Research Basics
- Step by Step process for discovering, prioritizing keywords
- How to Build a Killer Content to Keyword Map
- On-Page SEO Fundamentals
- 8 Principles of a great on page SEO strategy
- How to Optimize for Competitors' Branded Keywords
- Link building and Off-Page SEO
- The Rules of Link Building
- Targeted Link Building in 2016
- 20 Attributes that Influence a Link's Value
- SERP Features (a.k.a. Featured Snippets)
- How to Appear in Google's Answer Boxes
- Reporting on SEO
- How to convert client goals into reportable metrics
- How to prove the ROI of content campaigns