Search Engine Optimization training

Search Engine Optimization training

Our Search Engine Optimization training will basically look at the core foundational and technical features of an Optimized site. By the end of the training you will be able to bring your site to speed with the current technological developments in the world of Search Engine optmization (SEO).

Curriculum For This Course

  1. SEO Strategy Development
  2. What does an SEO do in their day-to-day work?
  3. How to craft remarkable SEO strategy for 2018
  4. SEO Strategy Audit in 5 Steps
  5. How to create demand for sites with little or no search volume
  6. Creating a Customer Journey Map
  7. Site Audits and Structure
  8. Kickstart an SEO Site Audit for your Startup
  9. Controlling Indexing for better Search Engine Ranks
  10. Subfolders vs. Subdomains
  11. Keyword Research Basics
  12. Step by Step process for discovering, prioritizing keywords
  13. How to Build a Killer Content to Keyword Map
  14. On-Page SEO Fundamentals
  15. 8 Principles of a great on page SEO strategy
  16. How to Optimize for Competitors' Branded Keywords
  17. Link building and Off-Page SEO
  18. The Rules of Link Building
  19. Targeted Link Building in 2016
  20. 20 Attributes that Influence a Link's Value
  21. SERP Features (a.k.a. Featured Snippets)
  22. How to Appear in Google's Answer Boxes
  23. Reporting on SEO
  24. How to convert client goals into reportable metrics
  25. How to prove the ROI of content campaigns

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