If you heard a statement like this, what would you say?
Brand Facebook Pages seem like a no-brainer these days. They’re a cheap and effective way of connecting with fans. However, some have found that it’s not so simple. Take Nestle for example.
An on-page dispute over environmentally sound purchasing practices and alleged misuse of Nestle logos quickly escalated into a global PR crisis. However, the potential for backlash shouldn’t keep you from having a Page; it’s simply a matter of training and preparation.
Before you build a Page, you need to think about whether you have the resources and strategy to manage it properly. Can your agency offer you expertise in community management? Have you established a set of best practices to guide your Facebook Page managers? Do you have a Facebook plan in case of a crisis? If your answers to all these questions is no, then you need to contact an Agency like ours to help you fix the holes in your Social Media strategy that is missing.
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