This guide reveals how TV and Radio networks can ise Social Media to increase the reach of existing programing, find new sources of traffic, and drive additional revenue from advertisers in our nation Uganda.
For TV and Radio networks, creating content and Building loyal social audiences comes relatively easy. But while your stations might excel at attracting audiences, we often find that TV and Radio networks miss many opportunities to extend the reach of their social content and drive additional revenue from social audiences. Some TV and Radio stations in Uganda are doing some of these suggestions really good, while others are still struggling with these facts either due to lack of personnel or failure to realize the opportunities they are missing out on.
Nevertheless, here are some tips they can utilize. We will keep posting Weekly NUGGETS right here. So please do come back and read more.
Of course, measurement with traditional media can be daunting. It’s not always easy to track a straight line between social shares and tune-in. plus, with
live programing or nightly broadcasts, your teams don’t have the time to analyze huge data sets. They need to listen quickly and act on those insights, often in real-time.
In this guide, we’ll share the tactics we’ve seen to be effective for enterprise media companies at Fox Intl. Channels, ARTE GEIE, Editorial Televisa, Grupo Televisa SAB, and Univision.
McKinsey and Company’s Global Media Report analyzed consumer trends and ad spend data across 45 countries and 11 major media categories. One of their key findings was that in a digital world, brands that are involved in live or event-based businesses have a distinct advantage.
McKinsey and Company advises that media and entertainment companies should take advantage of the “live phenomenon and provide consumers with unique and premium experiences connected to their Propositions—experiences that are difficult to replicate in the digital world.”
When preparing for a live TV show or featuring a Prominent guest on a radio program, schedule interviews on social channels such as a short Twitter Q&A or an exclusive Google Hangout to coincide with the programing. Viewers and listeners are often engaging with mobile and tablet content, games, and apps while watching prime time broadcasts. To keep them engaged with the broadcast have a exclusive Q&A on Twitter or Reddit with the guest before the show or during a commercial break to focus their attention back on your program. This will increase social shares and encourage new viewers or listeners to tune in.
Take snippets of the interview or live program and post them immediately on your social networks. This will prevent aggregators from stealing traffic—such as a YouTuber quickly publishing highlights of a key interview—and remind other viewers or listeners to watch the full segment.
Prioritize real-time conversations during the event or live program. It’s important to sort the most important conversations that you need to respond to. You may need to sort Tweets by their influencer ranking, helping you analyze incoming conversations. Use tagging and message assignments for follow-up to create a fast workflow between team members, moving from listening to real-time engagement.